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News Release: AWG Brands Launches New Products in Bakery, Grocery, Organics and Health

AWG Brands New Items

Kansas City, Kan. (November 22, 2021) – AWG Brands, the private label family of brands of Associated Wholesale Grocers (AWG) is introducing 20 products to its member retailers and consumers this fall. These items come from departments across the grocery channel including bakery, grocery center store, organics and health.

AWG Brands distributes private-label products to AWG’s 1,100 member companies with more than 3,800 locations throughout 36 states. The new items include:

  • Best Choice Superior Selections Balsamic Vinegars and Glaze
  • Best Choice Frosted Sugar Cookies (an assortment of varieties and sizes)
  • Best Choice Cupcakes (assorted flavors and sizes)
  • Best Choice Two-Bite Cinnamon Rolls
  • Best Choice Two-Bite Brownies
  • Best Choice 1 LB Vegetable Shortening
  • Best Choice Medicated Chest Rub
  • Clearly by Best Choice Organic Tortilla Chips (three varieties)

The Best Choice Superior Selections items help consumers elevate their at-home dining experience. These items compare to specialty brands and products. Each new balsamic is an authentic Italian product from the Modena region of Italy.

Best Choice products are developed to be equal to or better quality than the national brand equivalent. The Best Choice bakery items are on trend with the grab-and-go, convenience bakery movement.

The Best Choice Shortening is launched with the holiday baking season in mind. The smaller sized container is convenient for storage space and stacking, and is ideal for recipes requiring smaller amounts of shortening.

The Best Choice Medicated Rub is a cough suppressant and topical analgesic launched just in time for cold and flu season. 

The Clearly by Best Choice Organic Tortilla Chips are a relaunch with updated packaging. With 60 percent of consumers wanting a healthier chip option, this better-for-you snack is on trend as the organic segment continues to grow. Varieties include blue, yellow and white chips.