Celebrating 40 Years of Best Choice: A Legacy of Quality, Value, and Community
2025 marks a major milestone for Best Choice as it celebrates its 40th anniversary! Since its humble beginnings in 1985, the brand has grown into a household name, known for providing affordable, high-quality products that compete with national brands. From pantry staples to fresh products, Best Choice has built a legacy rooted in customer satisfaction and community support. Let’s take a closer look at how this incredible brand has evolved over the years and what makes it so special today.
A Look Back: Milestones in Best Choice’s 40-Year Journey
1985: The Beginning of Something Great
Best Choice was born in 1985 with a bold mission: to offer consumers a line of products that could compete with national brands in both quality and price. In its very first year, the brand introduced 360 products, quickly gaining traction among savvy shoppers looking for great value without compromising on quality.
1987: Save-A-Label — A Program that Gives Back
In 1987, Best Choice launched its philanthropic Save-A-Label program, a key initiative that would go on to strengthen the relationship between Best Choice Family of Brands and the communities where the products are sold. Over the past 38 years, more than 9,100 nonprofit organizations have benefited from the program, showing Best Choice’s deep commitment to making a difference in local communities.
1991: Introducing Best Choice Premium
The launch of Best Choice Premium in 1991 marked a new era for the brand, with 13 premium products designed to offer even greater value without sacrificing quality. This move further cemented Best Choice’s reputation for providing a wide variety of products for every consumer need.
1994: Best Choice Value Club
In 1994, the brand expanded once again with the launch of Best Choice Value Club. This line, featuring larger sizes and bulk packaging, catered to value-conscious families looking for bigger savings on essential items.
2005: Celebrating 20 Years of Quality
By 2005, Best Choice had already built a strong reputation for affordable quality. The brand celebrated 20 years of success by continuing to innovate and expand, reaching more consumers across the country.
2007: Clearly by Best Choice
In 2007, Best Choice launched the “Clearly” line, a collection of over 100 better-for-you products, responding to the growing demand for healthier, more sustainable food options. This move positioned Best Choice as a forward-thinking brand that was in tune with consumer trends.
2013: Packaging Updates
In 2013, Best Choice embarked on a redesign of its packaging, giving its products a fresh, modern look. The updated font for the food logo helped streamline the brand’s visual identity, making it even more recognizable on store shelves.
2020: Best Choice Superior Selections
In 2020, Best Choice launched the Superior Selections line, an elevated range of everyday value products that offered shoppers even more premium options at a price they could feel good about.
2022: Revamping Packaging for the Modern Shopper
Best Choice didn’t stop at product innovation. In 2022, the brand began a comprehensive redesign of its packaging across various categories, including food, over-the-counter medicines, and vitamins, ensuring that its products stood out with a modern, fresh appeal.
2023: A New Online Experience
In 2023, Best Choice launched its redesigned website, making it easier than ever for consumers to explore the brand’s extensive product lineup and discover new favorites.
2024: Expanding Offerings
In 2024, Best Choice is expanding its offerings with exciting new programs, including new products in yogurt, salty snacks, and fresh “Best Choice from the Bakery” and “Best Choice from the Farm” items. These new additions reflect the brand’s commitment to continuing to evolve and meet the needs of today’s consumers.
A Commitment to Quality and Value
What sets Best Choice apart from the competition is its unwavering dedication to providing high-quality products at affordable prices. Whether it’s the staple items relied on for decades—like cake mixes, biscuits, and popcorn—or new items introduced in 2024, each product undergoes rigorous testing to ensure it meets the highest standards.
In fact, Best Choice has always stood behind a 100% customer satisfaction guarantee, ensuring that if you’re not completely satisfied with a product, you can get a full refund. This commitment to consumer satisfaction has been a hallmark of the brand since its inception, and it’s a promise that continues to resonate with shoppers today.
What’s Next for Best Choice?
As Best Choice celebrates 40 years of success, the brand is looking ahead to even greater accomplishments. With new product lines, refreshed packaging, and a continued focus on quality and value, Best Choice is poised to remain a trusted choice for families everywhere for many years to come. Whether you’re stocking your pantry with everyday essentials or exploring new, innovative products, Best Choice offers something for everyone.
Here’s to 40 years of Best Choice—an anniversary worth celebrating, and a brand that continues to make a positive impact in shoppers lives.
