AWG Announces Updated Best Choice® Packaging & Logo Design

The Associated Wholesale Grocers brand has a new look that stands out on the shelves.

Kansas City, MO – October 15, 2013 – Associated Wholesale Grocers today announces the updated package design for their Best Choice® brand non-food products. After a thorough analysis of both private brand and national brand packaging, Valu Merchandisers, a subsidiary of AWG, decided to modernize the Best Choice® brand with new packaging. Both the non-food and food products also received a bold new Best Choice® logo.

Clean lines and vivid colors characterize the new packaging. “Our research-driven design is based on a comprehensive strategy to drive growth and increase brand awareness,” states Dan Funk, President of Valu Merchandisers Company. “Immotion Studios delivered a creative packaging makeover that is modern and simple. We believe the strong, recognizable design will attract new and existing customers to our Best Choice® non-food products.”

“During our consumer research, we learned that shoppers liked the Best Choice® food packaging, but wished the logo was more legible,” explained Scott Richey, Executive Director of AWG Brands. A test market found the new logo significantly easier read than the previous version. The new logo upholds the black and gold Best Choice® branding in a fresh way. Associated Wholesale Grocers believes the new Best Choice® logo will increase brand recognition at shelf level.

About Associated Wholesale Grocers, Valu Merchandisers Company, Best Choice®

Associated Wholesale Grocers is one of the largest grocery wholesalers in the United States. Founded in 1924, AWG is the nation’s oldest grocery cooperative. Valu Merchandisers Company is a subsidiary of Associated Wholesale Grocers (AWG) with the goal to provide retailers with the best variety of quality merchandise at the lowest possible price. AWG’s Best Choice® brand ofproducts are developed with customer satisfaction in mind. For more information, visit

Press Contact
Lindsey Hurr
Vice President, Immotion Studios
Office (Direct): 817-344-1965

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